With attention spans getting shorter, brands need to be increasingly creative to stand out. They must capture attention in ways that are engaging, memorable, and make audiences want to talk about their experiences.
At Fane Australia, we curate and produce shows for some of the biggest names in culture and entertainment—from global book tours to live musical shows and podcasts. Our events tap into the conversations of the moment, providing the perfect opportunity for brands to connect with audiences in meaningful ways.
We understand the key to impactful brand activation is finding the right connection between the event’s story and the brand’s narrative—and that starts with blending on-site experiences with digital integration.
Bringing Brand Stories to Life
Brands are increasingly looking at experiential marketing as an exciting and creative way to achieve cut-through. Instead of relying on product visibility on store shelves and social media marketing, brands are stepping into live environments, creating unique experiences that audiences can engage with, share, and remember. Experiential events create the kind of shareability and talkability that turns a moment into a movement, sparking conversations both online and offline. Consumers are building connections online and extending them in real life. They want something worth sharing, something that makes them want to gather their friends together and post about it online.
At our events, we offer a range of brand activation opportunities that allow brands to become part of the experience. Whether it’s headline partnerships, naming rights, or exclusive ticket giveaways for VIP clients, we make sure brands can connect in meaningful ways. Experiential marketing helps communicate a brand’s values, offer personalised experiences, and boost social engagement. It’s about making people feel like they’re part of something bigger—whether they’re there in person or engaging online afterwards.
Fane Australia creates immersive opportunities for brands to be part of the audience’s experience. Think about bringing your brand to life during a major artist tour, with your message on on-stage screens before, during, and after a performance. Or delighting the audience with a venue activation, complemented by product gifting on each audience seat on arrival. By connecting your brand’s story to the themes of the event, your brand message becomes much more than an ad—it becomes an essential part of the show.
Live Engagement Meets Digital Impact
We know how important it is to merge physical and digital experiences. Audiences expect hybrid experiences from brands. They want to attend an event in real life and then share the highlights online – bridging their IRL and digital worlds. At Fane Australia, we use every touchpoint available to maximise a brand’s presence—from on-stage screen ads to live social media call-outs and more. Our social media channels; segmented newsletter, reaching over 250,000 subscribers; and our targeted Meta advertising campaigns ensure brands reach the audiences that matter most.
Using tools like SLIDIO during performances adds an interactive element, letting audiences engage directly through live polls or questions, which provides valuable real-time insights for brands. QR codes on screen can be displayed with brand offers or calls to action, creating even more opportunities for engagement. We can also record in broadcast-quality high definition and stream to our online platform, extending the reach beyond the venue. Product giveaways, interactive venue experiences, and digital advertising before and after the show all help deepen the connection, ensuring the audience takes your brand’s story home with them.
Making an Impact with the Right Message
Successful activations aren’t just about being seen – they’re about creating a connection. Trust in digital marketing is complicated – consumers don’t want to feel like they’re being directly sold to. Instead, they crave authentic experiences that feel natural and meaningful. Fane Australia supports brands to really make an impact by aligning brand messaging across our tours and its audience. Whether it’s showcasing the incredible journey of an astronaut, the excitement of an F1 Team Principal, the flair of fashion icons, the energy of music and cultural icons, or the insights of leading global podcasters and authors, our collaborative approach ensures that your brand’s goals and the event narrative work together to create something meaningful, memorable, and measurable.
Brands can create experiences that go beyond just being on screen.
By working our artists as brand ambassadors, you can leverage the trust and connection they already have with their audiences. When the artist’s voice and the brand’s story align, it creates authentic, engaging moments that stay with the audience long after the event is over.
Shine in the Spotlight Without Stealing the Show
Partnering with Fane Australia gives brands the opportunity to create memorable experiences for audiences, helping them get ahead of the competition by building long-term loyalty and affinity. From headline partnerships to interactive on-site experiences and exclusive content integrations, our live events offer the perfect setting for your brand to shine – capturing attention and creating lasting value.
Ready to bring your brand story from screen to stage? Let’s work together to create an experience that resonates with your audience. Contact our Partnerships team today.
