Brand Partnerships - Fane Australia

Craft Authentic Partnerships That Resonate

At Fane, we curate and produce live shows for the biggest names in culture and entertainment for audiences around the world. While our artists are touring, we leverage these opportunities to create brand partnerships that resonate with audiences, enhance visibility, and deliver measurable results.

When attention spans are short, our experiential partnerships ensure brands leap out and capture the hearts—and more importantly, the screens and attention —of consumers. From traditional brand ambassadorships and partnership options to on-site product activations that blur the line between physical and digital, to curated VIP experiences that drive excitement and social media buzz, we design interactions that make every moment a story worth sharing.

Connect with Exclusive Talent Unavailable Elsewhere

Our global network gives you access to high-profile artists rarely available for collaborations in Australia. Whether it’s an intimate VIP event, a large-scale tour partnership, or traditional brand partnerships designed to drive ROI through strategic content creation and campaigns, both online and through live consumer activations, we tap into the conversations of the moment and find your audience anywhere.

Curated VIP Event Experiences

We offer a diverse range of curated VIP experiences that span food, science, technology, politics, history, and trending conversations of the hour. Imagine exclusive dinners with world-renowned personalities, on and off-grid F1 experiences with racing legends, interactive sessions with leading podcasters, or thought-provoking keynote speeches with celebrated authors. Our diverse roster of artists allows us to craft experiences that resonate with every consumer market, ensuring each engagement is unique, memorable, and aligned with your brand’s vision.

VIP Backstage Access

Offer your team or clients special VIP backstage experiences. Guests can meet artists, receive personalised merchandise, and enjoy premium seating at iconic venues across Australia, including the Sydney Opera House, ICC, Hamer Hall, and MCEC. We also extend our services to New Zealand and the Asia-Pacific region.

Tour Integration Opportunities

Leverage our upcoming tour schedule for distinctive brand partnerships, including:

  • Headline Partnerships or Naming Rights: Options across our entire touring season, specific artist tours, or individual events.
  • On-Site Brand Activations: Engage audiences with interactive venue experiences, on-stage presence, and product giveaways.
  • Brand Ambassadorships: Collaborate with touring artists to promote your brand across brand, artist and third party channels.
  • Exclusive Tickets: Perfect for hosting events, client appreciation, or online competitions.
  • Digital Integration: Increase visibility through our social media and digital platforms.

Exclusive Artist Engagements

Have a unique idea for an event or activation? Share your vision, and we’ll find the perfect artist to bring it to life, creating an experience that truly connects with your audience. Many of our high-profile artists travel to Australia for exclusive engagements rather than public tours, offering unique opportunities for private brand activations and bespoke partnerships.

Why Partner with Fane

  • Cultural Icons: We work with renowned artists who are masters of storytelling, captivating audiences and defining cultural moments.
  • Our Experience: Over 10 years of high-profile brand partnership expertise across film, TV, digital, social and live events.
  • Global Network: Offices on two continents and relationships with 340 prestigious venues worldwide.
  • Innovative Marketing: We invest significantly in targeted marketing to ensure our messaging reaches the right audience.
  • Broadcast and Digital Reach: We offer options for filming events and tours in broadcast quality, streaming to our own online platform. We can also record in high-definition for TV, film rights, and digital content, bringing influential voices to a global or segmented audience.
  • Full-Service Production: We have our own in-house production company and marketing division to handle all aspects of content creation, brand partnership activations, and on-site experiential activations. Whether using our team or collaborating with your creative agency, every campaign is delivered on brief, on budget, and aligned with your objectives.

Iconic Collaborations

If you’re interested in crafting impactful collaborations, or if you would like to explore keynote speaker opportunities with our artists, visit our Keynote Speakers page or email our Brand Partnerships team to discuss how we can work together.