When G Adventures partnered with Hannah Ferguson’s CHEEK LIVE: Everything is F*cked Australian tour, the goal was to bring the spirit of adventure to more than 10 thousand people across the country, through shared moments of discovery and connection.
Together, we created an activation that blended live entertainment, digital integration, and meaningful storytelling to deliver a campaign that lived on stage and in the audience. For G Adventures, this partnership delivered not only measurable engagement but the opportunity to visibly experience the audience’s real-time reactions – a front row view of genuine connection that can only happen in a live setting.
To maximise engagement, G Adventures activated their campaign across multiple touchpoints – from on-stage moments and digital integration that complemented the tone of Hannah’s show.
Stage Screen Activations
A combination of brand awareness videos and competition CTAs, strategically placed within the show content to ensure natural flow.
Live Show Mentions and Interactive Competition
A prize mechanic was introduced through Slido, with audience members invited to respond to a themed prompt related to the show’s central message. Hannah read out the top responses live on stage before selecting the winner, integrating the brand naturally into the show’s flow and creating a genuine audience connection.
Each show included a $3,000 travel prize, with every attendee given the option to enter a national draw for a Grand Prize $10,000 travel voucher.
Social Media Content
Hannah supported the partnership through Instagram posts and stories, extending the campaign to reach her digital audience.
The competition segment became a highlight of each show, transforming what could have been a standard giveaway into a content-rich exchange. Hannah’s live reading of audience responses and inviting the prize winner on stage sparked laughter, reflection and conversation, giving G Adventures memorable brand exposure through genuine moments of participation.
For brand partners, these were not manufactured emotions or staged applause – they were spontaneous, heartfelt reactions seen first-hand by G Adventures guests who attended multiple shows across the tour.
G Adventures is a world leader in small-group adventure travel, championing responsible tourism and human connection through experience. Their partnership with Cheek Live turned brand awareness into shared emotional engagement – proof that adventure begins with the stories we tell.
At Fane, we connect brands with world-class storytellers and live audiences – creating powerful, values-led campaigns that move beyond sponsorship into genuine shared experiences.
Our forthcoming touring schedule is always well-developed, featuring global talent across culture, business, food, entertainment and sport. Not all tours are published early on our website, so it’s best to contact us directly to explore upcoming opportunities before they’re announced publicly.
To discuss brand partnership opportunities or tailor an activation across our upcoming program, get in touch with the Fane partnerships team.
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