Case Study: Nigella Lawson Lights Up Vivid Sydney

Across May and June 2025, Vivid Sydney transformed the city into a festival of light, music, ideas and food, drawing millions of visitors from around the globe. Among the highlights of the program were three sold-out events with Nigella Lawson, presented in partnership with Destination NSW as part of the Vivid Food program.

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Dining Beneath the City

For three nights, guests stepped into the Muru Giligu Tunnel, a brand-new underground landmark beneath Sydney’s Martin Place Metro station, for a dining experience unlike any other. Translated as “Path of Light”, the tunnel became a dreamscape where art, light, live music and food converged. It was the first time this unique space had ever hosted an event, setting the stage for a truly once-in-a-lifetime experience.

  

Nigella’s Curated Feast

Each evening began with welcome canapés before guests were ushered to the tunnel proper for the dining experience reveal, then seated at long banquet tables for the three-course menu curated by Nigella herself. In her signature style, sumptuous, seasonal and deeply satisfying, Nigella designed a menu that showcased the very best of New South Wales produce and wines. Every bit carried her unmistakable flair for turning simple, local ingredients into dishes that felt indulgent, celebratory and iconically ‘Nigella’.

 

A Festival of Dreams

The 2025 festival theme, “Vivid Sydney Dream”, was brought to life through Nigella’s warm presence and her storytelling menu. Her food celebrated the everyday joys of cooking offering a taste of something extraordinary, dining together in an otherworldly setting beneath the city streets. Guests were immersed in not just flavour, but an atmosphere of creativity, imagination and conversation.

“Inspired by the truly wonderful food of New South Wales, its producers and wine makers, I have dreamt up a menu that exults in its ingredients and spirit. It’s a joy to have it come so vividly to life in this city that has captured my heart!”

The Power of Partnership

Bringing Nigella Lawson to Sydney for this prestigious activation was the result of a close collaboration between Fane Productions, Destination NSW and the Vivid Sydney team. For over six months, Fane worked closely with Nigella and the festival to shape deliver her exclusive tasting menu. Every detail was considered to ensure the dishes not only reflected Nigella’s signature style but also showcased the best of New South Wales wine and produce.

This project highlighted Fane’s ability to leverage trusted relationships with international artists while delivering precision across a complex project for our partners.

For three nights only, 270 guest each evening had the rare opportunity to dine with one of the world’s most beloved food icons in a venue that had never before been opened to the public. Tickets sold out in under 72 hours, underscoring Nigella’s enduring popularity in Australia. The result was a dazzling celebration of food, art and imagination, and a clear example of Fane’s capacity to deliver complex projects at scale.

To explore activations with international icons or enquire about the availability of Fane’s touring artists for campaigns and events, please get in touch.

 

 

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